عنوان
پدید آورنده
موضوع
رده
HF5415.5 .W385 2013
HF5415
.
5
.
W385
2013
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0273775081 (pbk.)
(Number (ISBN
0273775987 (ePub)
(Number (ISBN
9780273775089 (pbk.)
(Number (ISBN
9780273775980 (ePub)
Erroneous ISBN
9780273775997 (PDF)
NATIONAL BIBLIOGRAPHY NUMBER
Number
b411271
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The ten principles behind great customer experiences /
General Material Designation
[Book]
First Statement of Responsibility
Matt Watkinson
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 222 pages ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
CONTENTS NOTE
Text of Note
Preface -- Acknowledgements -- Introduction -- Why the customer experience matters -- Why customer experiences aren't improving -- The ten principles behind great customer experiences -- Great customer experiences strongly reflect the customer's identity -- Great customer experiences satisfy our higher objectives -- Great customer experiences leave nothing to chance -- Great customer experiences set and then meet expectations -- Great customer experiences are effortless -- Great customer experiences are stress free -- Great customer experiences indulge the senses -- Great customer experiences are socially engaging -- Great customer experiences put the customer in control -- Great customer experiences consider the emotions -- Bringing it all together : the Apple customer experience -- Final thoughts
0
TOPICAL NAME USED AS SUBJECT
Consumer satisfaction
Customer relations
Customer services
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/12
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
Book number
.
W385
2013
PERSONAL NAME - PRIMARY RESPONSIBILITY
Watkinson, Matt
ORIGINATING SOURCE
Date of Transaction
20141128191506.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
