عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1292077611
(Number (ISBN
9781292077611
NATIONAL BIBLIOGRAPHY NUMBER
Number
b391713
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Digital marketing :
General Material Designation
[Book]
Other Title Information
strategy, implementation and practice
First Statement of Responsibility
Dave Chaffey, Fiona Ellis-Chadwick.
EDITION STATEMENT
Edition Statement
Sixth edition
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Harlow
Name of Publisher, Distributor, etc.
Pearson Education Limited,
Date of Publication, Distribution, etc.
2016.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxvii, 702 pages ; 27 cm
CONTENTS NOTE
Text of Note
Introducing digital marketing -- Online marketplace analysis: micro-environment -- The online macro-environment -- Digital marketing strategy -- The impact of digital media and technology on the marketing mix -- Relationship marketing using digital platforms -- Delivering the online customer experience -- Campaign planning for digital media -- Marketing communications using digital media channels -- Evaluation and improvement of digital channel performance -- Business-to-consumer digital marketing practice -- Business-to-business digital marketing practice.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Dave Chaffey
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
