عنوان
پدید آورنده
موضوع
رده
E-Book ,
E-Book
,
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
:9783658085469
NATIONAL BIBLIOGRAPHY NUMBER
Number
36767
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
Ger
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Digitale Markenfuhrung
General Material Designation
[electronic resources]
Other Title Information
: Digital Branding im Zeitalter des digitalen Darwinismus. Das Think!Book
First Statement of Responsibility
\ Ralf T. Kreutzer, Karl-Heinz Land
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden
Name of Publisher, Distributor, etc.
: Springer Gabler
Date of Publication, Distribution, etc.
, 2017
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxii, 310 p.
Other Physical Details
:ill.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Index
Text of Note
Bibliography
CONTENTS NOTE
Text of Note
Mit Gastbeiträgen von Christian Bachem, Juliane Bahl,Jens Cornelsen, Amelie Deiters, Herbert Flath, Marie-Rose Ghazaryan, Antoaneta Grigorova, Heike Jochims, Karsten Kilian, Philipp Köster, Uli Mayer-Johanssen, Uwe Munzinger, Matthias Rech, Linda Schab und Meik-Oliver Vogler
0
TOPICAL NAME USED AS SUBJECT
branding
new media
Brand policy
LIBRARY OF CONGRESS CLASSIFICATION
E-Book
,
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kreutzer, Ralf T.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Land, Karl-Heinz
ORIGINATING SOURCE
Country
ایران
Date of Transaction
20200128
ELECTRONIC LOCATION AND ACCESS
Date and Hour of Consultation and Access
9783658085469.pdf
BL
279177
1
a
N
