Everything I Know About Marketing I Learned from Google
General Material Designation
[Book]
First Statement of Responsibility
/ Aaron Goldman
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: McGraw-Hill
Date of Publication, Distribution, etc.
, 2011.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 341 p.
Other Physical Details
: ill
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
Relevancy rule.-- Tap the wisdom of crowds.- Keep it simple, stupid.- Mindset matters.- Be where your audience is.- Don't interrupt.- Act like content.- Test everything.- Track everything.- Let the data decide.- Brands can be answers.- Your unique selling proposition is critical.- Your competition is broader than you think.- You can learn a lot from a query.- Sex sells.- Altruism sell.- Show off your assets.- The more shelf space the better.- Make your company a great story.- Don't rely on search engine marketing alone.- Future-proofing