عنوان
پدید آورنده
موضوع
رده
HF5415,.32 .C87 2009
HF5415
,.
32
.
C87
2009
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
995089
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
All Customers are Irrational
General Material Designation
[Book]
Other Title Information
:Understanding What They Think, What They Feel, and What Keeps Them Coming Back
First Statement of Responsibility
/ William J. Cusick
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
: American Management Association
Date of Publication, Distribution, etc.
, 2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 229 p.
NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.
Text of Note
Print
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Bibliography
EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
Name of source
Index
CONTENTS NOTE
Text of Note
The bottom line : why customer experience really matters.- Your irrational customers : a look at how our brains work (and don't work).- Brand promises : who or what are you, metaphorically speaking?.- Customer research : just what are your customers thinking?.- Prime time : how framing and context shape a customer's experience.- Irrational ain't stupid : the emotional component of high-end purchases.- A web of issues : online users know what they like, but they can't tell you.- Phoning it in : transform your phone interactions into powerful moments of truth.- Form or function : the power of emotional design.- Irrational employees : hire for emotion, train for skills.- Process this : tying it all together.- Getting started : three action steps you need to take first
TOPICAL NAME USED AS SUBJECT
Consumers
Consumers - Attitudes
مصرف کنندگان
مصرف کنندگان - نگرش ها
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
,.
32
Book number
.
C87
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Cusick, William J.
ORIGINATING SOURCE
Country
ایران
Agency
Library of Foreign Languages and Islamic resource
old catalog
p
BL
1
a
Y
