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EXTERNAL INDEXES/ABSTRACTS/REFERENCES NOTE
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CONTENTS NOTE
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The necessary art of persuasion / Jay Conger - Harnessing the science of persuasion / Robert B. Cialdini - Moving mountains / L.M. Baker, Jr. ... and others - Change the way you persuade / Gary A. Williams and Robert B. Miller - Radical change, the quiet way / Debra Meyerson - Why people follow the leader: the power of transference / Michael Maccoby - What you don't know about making decisions / David A. Garvin and Michael A. Roberto - Change through persuasion / David A. Garvin and Michael A. Roberto