Digital stractics : how strategy met tactics and killed the strategic plan
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hampshire, ]England[ ; New York, New York
Name of Publisher, Distributor, etc.
Palgrave Macmillan
Date of Publication, Distribution, etc.
2016
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Chris Outram
NOTES PERTAINING TO RESPONSIBILITY
Text of Note
Three year strategy horizons are meaningless in a digital world where the environment changes every day your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics