The power of visual storytelling : how to use visuals, videos, and social media to market your brand
.PUBLICATION, DISTRIBUTION, ETC
Date of Publication, Distribution, etc.
2014
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 221 pages : color illustrations ; 23 cm
GENERAL NOTES
Text of Note
Includes bibliographical references )pages 201-211( and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Ekaterina Walter, Jessica Gioglio
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
1 Edition
CONTENTS NOTE
Text of Note
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world