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عنوان
Principles of service marketing and management
پدید آورنده
Lovelock, Christopher H.
موضوع
Marketing ، Service industries - United States,Management ، Service industries - United States
رده
HD
9981
.
5
.
L68
2002
کتابخانه
Library of Razi Metallurgical Research Center
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
46831570
-
021
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Lovelock, Christopher H.
Title Proper
Principles of service marketing and management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J.
Name of Publisher, Distributor, etc.
Prentice Hall
Date of Publication, Distribution, etc.
c2002
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xix, 436 p. : ill. )some col.( ; 26 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Christopher Lovelock, Lauren Wright
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
2nd ed
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing ، Service industries - United States
Entry Element
Management ، Service industries - United States
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
9981
.
5
.
L68
2002
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
AU Wright, Lauren
TI
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