عنوان
پدید آورنده
موضوع
رده
HF .A768 5823
HF
.
A768
5823
کتابخانه
محل استقرار
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising management : text and cases
First Statement of Responsibility
Robert L. Anderson, Thomas E. Barry
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Columbus, Ohio
Name of Publisher, Distributor, etc.
C. E. Merrill Pub. Co
Date of Publication, Distribution, etc.
.1979
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
ix, 533 p. : ill. ; 25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Advertising - Management
Entry Element
Advertising - Management - Case studies
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
Classification Record Number
5823
Book number
.
A768
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Anderson, Robert Lee, 1940-
Barry, Thomas E
.1943-, joint author
English Book
