NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
revolution o r rhetoric?
TOPICAL NAME USED AS SUBJECT
Entry Element
Interactive marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
Book number
5415
.
1264
Classification Record Number
.
M55
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Miles, Chris, 1967-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Includes bibliographical references an d index
Entry Element
The rhetoric of interactivity -- The interactivity crisis an d marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities an d the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity