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All consumers are not created equal: the differential marketing strategy for brand loyalty and profits
پدید آورنده
Hallberg, Garth.
موضوع
، Database marketing,Data processing ، Direct marketing
رده
HF
5415
.
126
.
H35
1995
کتابخانه
Central Library and Information Center of Ferdowsi University of Mashhad
محل استقرار
استان:
Khorasan Razavi
ـ شهر:
Mashhad
تماس با کتابخانه :
05138806503
OTHER STANDARD IDENTIFIER
Standard Number
11605
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Hallberg, Garth.
Title Proper
All consumers are not created equal: the differential marketing strategy for brand loyalty and profits
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
John Wiley & Sons
Date of Publication, Distribution, etc.
1995
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 320p.: ill
GENERAL NOTES
Text of Note
Includes index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Garth Hallberg
TOPICAL NAME USED AS SUBJECT
Entry Element
، Database marketing
Entry Element
Data processing ، Direct marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
126
.
H35
1995
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
TI
LOCATION AND CALL NUMBER
Call Number Suffix
CL
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