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Brand management : research, theory and practice
پدید آورنده
Heding, Tilde
موضوع
Management ، Brand name products,، Branding )Marketing(
رده
HD
69
.
B7
H43
2009
کتابخانه
Library of Razi Metallurgical Research Center
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
46831570
-
021
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Heding, Tilde
Title Proper
Brand management : research, theory and practice
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ; New York
Name of Publisher, Distributor, etc.
Routledge
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xviii, 267 p. : ill. ; 24 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and indexes
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
SERIES
CODEN
9780415443265 )hbk.(
TOPICAL NAME USED AS SUBJECT
Entry Element
Management ، Brand name products
Entry Element
، Branding )Marketing(
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
69
.
B7
H43
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
AU Knudtzen, Charlotte F
AU Bjerre, Mogens 1959-
TI
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