عنوان
پدید آورنده
موضوع
رده
HF 5813 .G7 F64 2008
HF
5813
.
G7
F64
2008
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
electronic
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Fletcher, Winston.
Title Proper
Powers of persuasion : the inside story of British advertising : 1951-2000
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Oxford ; New York
Name of Publisher, Distributor, etc.
Oxford University Press
Date of Publication, Distribution, etc.
2008
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
288 p., ]16[ p. of plates : col. ill. ; 25 cm
GENERAL NOTES
Text of Note
Includes bibliographical references )p. ]256[-265( and index
NOTES PERTAINING TO TITLE AND STATEMENT OF RESPONSIBILITY
Text of Note
Winston Fletcher
CONTENTS NOTE
Text of Note
1591 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : 'you've never had it so good' -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties : recession and globalization -- Crystal balling : peering into a cloudy future
SERIES
CODEN
9780199228010
TOPICAL NAME USED AS SUBJECT
Entry Element
History ، Advertising - Great Britain - 02th century
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5813
.
G7
F64
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
TI
