The regional multinationals MNEs and "global" strategic management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cambridge, UK ; New York
Name of Publisher, Distributor, etc.
Cambridge University Press
Date of Publication, Distribution, etc.
2005
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 276 p. , ill. , 26 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references )p. ]257[-269( and indexes.
CONTENTS NOTE
Text of Note
Introduction -- Regional multinationals: the data -- Two regional strategy frameworks -- Regional and global strategies of multinational enterprises -- Retail multinationals -- Banking multinationals -- Pharmaceutical and chemical multinationals -- Automobile multinationals -- Profits of leading multinational enterprises -- Analysis of the regional and global strategies of large firms -- Regional multinationals and government policy -- Regional multinationals: the new research agenda.