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Creative marketing an extended metaphor for marketing in a new age
پدید آورنده
Fillis, Ian.,by Ian Fillis and Ruth Rentschler
موضوع
، Marketing,، Creative ability in business,، Creative thinking,، Originality,، Entrepreneurship
رده
HF
5415
.
123
.
F56
2006
کتابخانه
Library and Documentation Center of Kurdistan University
محل استقرار
استان:
Kurdistan
ـ شهر:
Sanandaj
تماس با کتابخانه :
33624006
-
087
OTHER STANDARD IDENTIFIER
Standard Number
1971-73
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Fillis, Ian.
Title Proper
Creative marketing an extended metaphor for marketing in a new age
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Basingstoke, Hampshire ;New York
Name of Publisher, Distributor, etc.
Palgrave Macmillan
Date of Publication, Distribution, etc.
2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 161 p. , ill. , 23 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references )p. 141-157( and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
، Marketing
Entry Element
، Creative ability in business
Entry Element
، Creative thinking
Entry Element
، Originality
Entry Element
، Entrepreneurship
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
123
.
F56
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
by Ian Fillis and Ruth Rentschler
AU -3591,htuR ,relhcstneR
TI
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