عنوان
پدید آورنده
موضوع
رده
ML 3790 .B6 2004
ML
3790
.
B6
2004
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
1971-73
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Blackwell, Roger D.
Title Proper
Brands that rock
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J.
Name of Publisher, Distributor, etc.
John Wiley & Sons
Date of Publication, Distribution, etc.
c2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 240 p. 24 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references and index.
Text of Note
ng
CONTENTS NOTE
Text of Note
From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.
TOPICAL NAME USED AS SUBJECT
Entry Element
، Music trade
Entry Element
، Musicians- Marketing
Entry Element
، Popular music- Economic aspects
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
LIBRARY OF CONGRESS CLASSIFICATION
Class number
ML
3790
.
B6
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Roger Blackwell, Tina Stephan
AU .anitsirK ,nahpetS
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
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