عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780230507548 (cloth)
(Number (ISBN
0230507549 (cloth)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Reverse psychology marketing :the death of traditional marketing and the rise of the new "pull" game /Indrajit Sinha, Thomas Foscht.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Houndmills, Baskingstoke, Hampshire ;New York :
Name of Publisher, Distributor, etc.
Palgrave MacMillan,
Date of Publication, Distribution, etc.
2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv,198 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing--Psychological aspects.
Entry Element
Marketing -- Social aspects
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
S516
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Sinha, Indrajit.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Foscht, Thomas.
