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Retail power plays: from trading to brand leadership: strategies for building retail brand value
پدید آورنده
Wileman, Andrew
موضوع
، Brand name products,Management ، Retail trade
رده
HD69
.
B7W5
1997
کتابخانه
Library of Document Center and Great Islamic Encyclopedia Center
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
22297626
-
021
OTHER STANDARD IDENTIFIER
Standard Number
232071
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
E
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Wileman, Andrew
Title Proper
Retail power plays: from trading to brand leadership: strategies for building retail brand value
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
Macmillan Business
Date of Publication, Distribution, etc.
1997
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi,280 p.: ill.)part col.(; 24 cm
TOPICAL NAME USED AS SUBJECT
Entry Element
، Brand name products
Entry Element
Management ، Retail trade
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7W5
1997
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Andrew Wileman and Michael Jary
AU -3691 ,leahciM ,yraJ joint auth
TI
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