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عنوان
Global marketing and advertising: understanding cultural paradoxes
پدید آورنده
Mooij, Marieke K. de
موضوع
Cross-cultural studies ، Target marketing,Cross-cultural studies ، Advertising,Cross-cultural studies ، Consumer behavior
رده
HF5415
.
127
.
M6
1998
کتابخانه
Library of Document Center and Great Islamic Encyclopedia Center
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
22297626
-
021
OTHER STANDARD IDENTIFIER
Standard Number
232286
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
E
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Mooij, Marieke K. de
1943-
Title Proper
Global marketing and advertising: understanding cultural paradoxes
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Thousand Oaks, CA.
Name of Publisher, Distributor, etc.
SAGE
Date of Publication, Distribution, etc.
1998
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx,316 p.: ill., diagrs., tables; 23 cm
GENERAL NOTES
Text of Note
Includes bibliographical references
TOPICAL NAME USED AS SUBJECT
Entry Element
Cross-cultural studies ، Target marketing
Entry Element
Cross-cultural studies ، Advertising
Entry Element
Cross-cultural studies ، Consumer behavior
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
127
.
M6
1998
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Marieke de Mooij
TI
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