عنوان
پدید آورنده
موضوع
رده
HF 5826.5 .K45 2004
HF
5826
.
5
.
K45
2004
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
416142
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Kelley, Larry D.
Title Proper by Another Author
5591-
Title Proper
Advertising media planning: a brand management approach
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New Delhi
Name of Publisher, Distributor, etc.
Prentice-Hall of India
Date of Publication, Distribution, etc.
2004
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
vii, 144 p.
GENERAL NOTES
Text of Note
2004 by: M.E. Sharpe, Armonk, N.Y.
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
، Advertising media planning
Entry Element
، Brand name products
Entry Element
، Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5826
.
5
.
K45
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Larry D. Kelley and Donald W. Jugenheimer
AU W dlanoD ,remiehneguJ
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
1
