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Strategic marketing problems: cases and comments
پدید آورنده
Kerin, Roger, A.
موضوع
، Marketing- Decision making- Case studies,، Marketing- Management- Case studies
رده
HF
5415
.
135
.
K47
2001
کتابخانه
Central Library and Documents Center of Al-Zahra University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
88044040
-
021
OTHER STANDARD IDENTIFIER
Standard Number
204075
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
englishus
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Kerin, Roger, A.
Title Proper
Strategic marketing problems: cases and comments
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New Jersey
Name of Publisher, Distributor, etc.
Prentice Hall
Date of Publication, Distribution, etc.
2001
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 729p.: ill., col.
GENERAL NOTES
Text of Note
Includes bibliographies
NOTES PERTAINING TO EDITION AND BIBLIOGRAPHIC HISTORY
Text of Note
9th ed
TOPICAL NAME USED AS SUBJECT
Entry Element
، Marketing- Decision making- Case studies
Entry Element
، Marketing- Management- Case studies
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
135
.
K47
2001
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Roger A. Kerin, Robert A. Peterson
AU . -4491 ,nellA treboR ,nosreteP
TI
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Shelving Form of Title, Author, Author/Title
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