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Strategic brand management: building, measuring and managing brand equity
پدید آورنده
Keller, Kevin Lane
موضوع
، Brand name products-- Management
رده
HD
69
.
B7
.
K45
1998
کتابخانه
Central Library of Sharif University of Technology
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
66005817
-
021
OTHER STANDARD IDENTIFIER
Standard Number
139658
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
زمستان۴۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)12(
First Statement of Responsibility
Keller, Kevin Lane
Title Proper by Another Author
6591-
Title Proper
Strategic brand management: building, measuring and managing brand equity
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, N.J.
Name of Publisher, Distributor, etc.
Prentice Hall
Date of Publication, Distribution, etc.
1998
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxv, 635, ]118[ p.: ill.; 24 cm
GENERAL NOTES
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
، Brand name products-- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
69
.
B7
.
K45
1998
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
Kevin Lane Keller
TI
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
131
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