The business marketing course: managing in complex networks
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester
Name of Publisher, Distributor, etc.
J. Wiley
Date of Publication, Distribution, etc.
2002
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 238 p.: ill.; 24 cm
GENERAL NOTES
Text of Note
"I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... ]and[ useful for managers ... ]this book is[ based on the ideas of the IMP )Industrial Marketing and Purchasing( Group"--P. ]xiii[