عنوان
پدید آورنده
موضوع
رده
HF 5415 .13 .C684 1987
HF
5415
.
13
.
C684
1987
کتابخانه
محل استقرار
OTHER STANDARD IDENTIFIER
Standard Number
100522
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
تابستان۰۸
.Language of Text, Soundtrack etc
English
TITLE AND STATEMENT OF RESPONSIBILITY
General Material Designation
)90(
First Statement of Responsibility
Cravens, David W.
Title Proper
Marketing management
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Homewood, Ill.
Name of Publisher, Distributor, etc.
Irwin
Date of Publication, Distribution, etc.
1987
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 714 p.: ill.; 25 cm
SERIES
Series Title
The Irwin series in marketing
GENERAL NOTES
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
، Marketing-- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
.
C684
1987
PERSONAL NAME - PRIMARY RESPONSIBILITY
Relator Code
AU
Entry Element
David W. Cravens, Gerald E. Hills, Robert B. Woodruff
AU .E dlareG ,slliH
AU .B treboR ,ffurdooW
TI
SE
LOCATION AND CALL NUMBER
Shelving Form of Title, Author, Author/Title
09
