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عنوان
Understanding digital marketing
پدید آورنده
Damian Ryan and Calvin Jones
موضوع
Internet marketing,Social media,Strategic planning,Marketing
رده
کتابخانه
Library of Faculty of Management of Tehran University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
88003575
-
88000245
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780749464271
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Damian Ryan and Calvin Jones
Title Proper
Understanding digital marketing
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia, PA
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 283 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes index.
OTHER VARIANT TITLES
Variant Title
marketing strategies for engaging the digital generation
TOPICAL NAME USED AS SUBJECT
Entry Element
Internet marketing
Entry Element
Social media
Entry Element
Strategic planning
Entry Element
Marketing
OTHER CLASS NUMBERS
Class number
658
.
872
,
R989d
,
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Ryan, Damian
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Ryan, Damian
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Jones, Calvin
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