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عنوان
Cosumer behavior and marketing strategy
پدید آورنده
J.Paul Peter,Jerry C.Olson
موضوع
Consumer behavior
رده
کتابخانه
Library of Faculty of Management of Tehran University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
88003575
-
88000245
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
J.Paul Peter,Jerry C.Olson
Title Proper
Cosumer behavior and marketing strategy
EDITION STATEMENT
Edition Statement
5th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston
Name of Publisher, Distributor, etc.
McGraw-Hill
Date of Publication, Distribution, etc.
1999
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XXV,545P. :ILL.)some col(
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibligraphical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Consumer behavior
OTHER CLASS NUMBERS
Class number
658
.
8342
,
P478c
,
1999
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Peter,J.Paul.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Entry Element
Peter,J.Paul.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Olson,Jerry C.)Jerry Corrie(,1944- .
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