عنوان
پدید آورنده
موضوع
رده
HF 5415 .1255 .B73 2010
HF
5415
.
1255
.
B73
2010
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781841697598
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
[edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston
Title Proper
Brands and brand management: contemporary research perspectives
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Routledge
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxviii, 311 p., [4] p. of plates: ill. (some col.)
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes
TOPICAL NAME USED AS SUBJECT
Entry Element
Branding (Marketing)
Entry Element
Brand name products -- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
1255
.
B73
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Houston, Michael J.
Entry Element
Loken, Barbara
Entry Element
Ahluwalia, Rohini
Dates
1966-
Relator Code
editor
Relator Code
editor
Relator Code
editor
