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Cross-cultural marketing: theory, practice and relevance
پدید آورنده
Dawn Burton
موضوع
Marketing,Multiculturalism,Minority consumers
رده
HF
5415
.
B87
2009
کتابخانه
Library of Faculty of Entrepreneurship University of Tehran
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
61119237
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415448932
NATIONAL BIBLIOGRAPHY NUMBER
Number
GBA799376
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Dawn Burton
Subsequent Statement of Responsibility
author
Title Proper by Another Author
1961-
Title Proper
Cross-cultural marketing: theory, practice and relevance
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London
Name of Publisher, Distributor, etc.
Routledge/Taylor and Francis
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
319 p.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing
Entry Element
Multiculturalism
Entry Element
Minority consumers
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
B87
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Burton, Dawn
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