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عنوان
The 4 A's of marketing: creating value for customer, company and society
پدید آورنده
Jagdish Sheth, Rajendra Sisodia
موضوع
Relationship marketing,Customer relations -- Management,Marketing
رده
HF
5415
.
55
.
S54
2012
کتابخانه
Library of Faculty of Entrepreneurship University of Tehran
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
61119237
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9780415898355
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Jagdish Sheth, Rajendra Sisodia
Title Proper
The 4 A's of marketing: creating value for customer, company and society
Parallel Title Proper
Four A's of marketing
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York
Name of Publisher, Distributor, etc.
Routledge/Taylor and Francis
Date of Publication, Distribution, etc.
2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
209 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [191]-197) and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Relationship marketing
Entry Element
Customer relations -- Management
Entry Element
Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
55
.
S54
2012
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Sheth, Jagdish N.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Sisodia, Rajendra
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