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عنوان
Towards effective place brand management: branding European cities and regions
پدید آورنده
edited by Gregory Ashworth, Mihalis Kavaratzis
موضوع
Place marketing -- Europe,Brand name products -- Europe,Product management -- Europe
رده
HF
5415
.
12
.
E8
T696
2010
کتابخانه
Library of Faculty of Entrepreneurship University of Tehran
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
61119237
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781848442429
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
edited by Gregory Ashworth, Mihalis Kavaratzis
Title Proper
Towards effective place brand management: branding European cities and regions
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cheltenham, UK
Name of Publisher, Distributor, etc.
Edward Elgar
Date of Publication, Distribution, etc.
2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 279 p.: ill.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 240-268) and index
TOPICAL NAME USED AS SUBJECT
Entry Element
Place marketing -- Europe
Entry Element
Brand name products -- Europe
Entry Element
Product management -- Europe
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
12
.
E8
T696
2010
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
عنوان
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Kavaratzis, Mihalis
Entry Element
Ashworth, G. J.
Relator Code
editor
Relator Code
editor
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