عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749442980
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Key marketing skills :strategies, tools, and techniques for marketing success /Peter Cheverton ; [foreword by Malcolm McDonald].
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;Sterling, VA :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 383 p. :ill. ;25 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing
Entry Element
Strategic planning
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
C52
2004
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Cheverton, Peter.
