عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
041532825X (hard cover)
(Number (ISBN
9780415328258 (hard cover)
(Number (ISBN
0415328268 (soft cover)
(Number (ISBN
9780415328265 (soft cover)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Essentials of corporate communication :implementing practices for effective reputation management /Cees B.M. van Riel and Charles J. Fombrun.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London ;New York :
Name of Publisher, Distributor, etc.
Routledge
Date of Publication, Distribution, etc.
2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 306 p. :ill. ;24 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [284]-301) and index.
CONTENTS NOTE
Text of Note
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
TOPICAL NAME USED AS SUBJECT
Entry Element
Communication in management.
Entry Element
Corporate image
Entry Element
Corporations--Public relations.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD
30
.
3
.
R537
2007
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Riel, C. B. M. van.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Fombrun, Charles J.
