عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978-0-470-42347-9
NATIONAL BIBLIOGRAPHY NUMBER
Number
GBB0A7357
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
First Statement of Responsibility
Don Peppers, Martha Rogers
Subsequent Statement of Responsibility
author
Title Proper
Managing customer relationships : a strategic framework
EDITION STATEMENT
Edition Statement
2nd ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J
Name of Publisher, Distributor, etc.
Wiley
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xv, 512 p. :ill. ;26 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index
OTHER VARIANT TITLES
Variant Title
a strategic framework
TOPICAL NAME USED AS SUBJECT
Entry Element
Customer relations--Management.
Entry Element
Consumers' preferences.
Entry Element
Relationship marketing
Entry Element
Information storage and retrieval systems--Marketing.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
5
.
P4
2011
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Peppers, Don
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Rogers, Martha
Dates
1952-
