عنوان
پدید آورنده
موضوع
رده
HF 5415 .13 .G49 2009
HF
5415
.
13
.
G49
2009
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
9781856176170 (pbk.)
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
لاتين
.Language of Text, Soundtrack etc
انگليسي
TITLE AND STATEMENT OF RESPONSIBILITY
Subsequent Statement of Responsibility
author
Title Proper
Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Amsterdam ; Boston ; London
Name of Publisher, Distributor, etc.
Elsevier/Butterworth-Heinemann
Date of Publication, Distribution, etc.
2009
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 552 p. : ill. ; 25 cm.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 519-535) and index.
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing -- Planning
Entry Element
Marketing -- Management.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
13
.
G49
2009
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
مولف
Relator Code
Gilligan, Colin.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
Wilson, R. M. S. (Richard Malcolm Sano)
