Encyclopaedia of strategic marketing management : planning, implementation & control
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London,UK
Name of Publisher, Distributor, etc.
Koros
Date of Publication, Distribution, etc.
c2012
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
v.
NOTES PERTAINING TO BINDING AND AVAILABILITY
Text of Note
مرجع به حساب نمي آيد
CONTENTS NOTE
Text of Note
v.1. Strategic marketing: planing and implementation. v.2. Management strategies and innovation. v.3. Information technology and marketing management .v.4. Knowlege based marketing in twenty first century