Consideration of Magazine Contents and Celebrities as a Cognitive Category Reproduced by Media Monopolies
Other Title Information
: A Theoretical Approach for Applying Formal Pragmatics in the Globalization of the Late Modernism
First Statement of Responsibility
/ Erdal Dağtaş
Subsequent Statement of Responsibility
; M. Selahattin Okuroğlu
SUMMARY OR ABSTRACT
Text of Note
For capitalism, the working masses' free time has always been lucrative to gain profit and to reproduce consent. That is why magazine media texts are significant to orientate personal choices in the direction of system processes. Through the magazines, the system has an opportunity to permeate and colonize personal spaces during free time. This is a linguistic process to construct categories in human mind and so since the beginning of industrialization the system's purposive actions of instrumentalist rationality are often offered as a part of human nature. In the current era, the process can have non-capitalist roots including all forms of modernism. In the post-Fordist era, the process takes some new forms spreading over the central capitalist societies as well as over the transition societies with new styles. Among different aspects of globalization, media as a communication sub-system emphasizes personalization and offers identities based on the freedom of consumption, while producing the culture of modern society to keep it as a whole. The present study offers a theoretical linguistic approach to the analysis of ideological reproduction in modern industrial societies considering deeper cognitive dimensions. For any subsequent analysis we offer to apply Jürgen Habermas's theory of communicative action which can establish a linguistic and socio-psychological background. Then, categories can be offered to analyze media contents within formal pragmatics. In addition, the contribution of critical political economy and neo-Gramscian theories about the double-sided function of culture has allowed defining the character of monopolies and their practices in societies. In this respect, we consider the mediated communication processes through media which operates bipartitely in cognitive space, either for the emancipation or for the production of consent as oppression and cultural-political illiteracy. The developed approach is based on the studies and recent observations about magazine content uniformities/divergences, which are adapted by media monopolies in different countries. Within the context of globalization, the USA is taken as the center. Additionally, two emerging economies (Russia and Turkey) have been considered due to their unique performances, separating them from the rest of the periphery.