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Basic marketing: a global- managerial Approach
پدید آورنده
william d. perreault Jr., E. Jerome McCarthy
موضوع
Marketing- Management
رده
HF
،
5415
.
13
،.
M369
،
2002
کتابخانه
Central Library and Information Center of Shahed University
محل استقرار
استان:
Tehran
ـ شهر:
Tehran
تماس با کتابخانه :
51214110
-
021
English Book
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Basic marketing: a global- managerial Approach
First Statement of Responsibility
william d. perreault Jr., E. Jerome McCarthy
EDITION STATEMENT
Subsequent Statement of Responsibility
14th ed
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New york
Name of Publisher, Distributor, etc.
McGrow-Hill
Date of Publication, Distribution, etc.
2002
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
815 p.: ill, chart, picture
GENERAL NOTES
Text of Note
Title
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes Index
TOPICAL NAME USED AS SUBJECT
Entry Element
Marketing- Management
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
Book number
5415
.
13
Classification Record Number
.
M369
2002
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Perreault, William D.
PERSONAL NAME - SECONDARY RESPONSIBILITY
Entry Element
McCarthy, E.Jerome
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