عنوان
پدید آورنده
موضوع
رده
HF5415.123 .L57 2008
HF5415
.
123
.
L57
2008
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0077111206
NATIONAL BIBLIOGRAPHY NUMBER
Number
90-1109
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Integrated marketing communications
First Statement of Responsibility
/ Hans Ouwersloot , Tom Duncan
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
; Berkshire
Name of Publisher, Distributor, etc.
: McGraw-Hill Education
Date of Publication, Distribution, etc.
, 2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
523 p.
Dimensions
; 24 cm.
GENERAL NOTES
Text of Note
Includes index.
TOPICAL NAME USED AS SUBJECT
Communication in marketing.
Advertising media planning.
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
123
Book number
.
L57
2008
PERSONAL NAME - PRIMARY RESPONSIBILITY
Ouwersloot, Hans.
Duncan, Tom.
ORIGINATING SOURCE
Date of Transaction
20111127074951.7
BL
251648
Y
