یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
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متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
e-search : a conceptual framework of online consumer behavior / Kuan-Pin Chiang,Ruby Roy Dholakia,Stu Westin --Information search on the Internet : a causal model /Byung-Kwan Lee,Wei-Na Lee --Two models of online patronage : why do consumers shop on the Internet? /Yue Pan, George Zinkhan --How consumers think about 'interactive' aspects of web advertising /Jang-Sun Hwang,Sally J. McMillan --Consumer complaint behavior in the online environment /Ji-Young Hong,Wei-Na Lee --Web site quality and usability in e-commerce /Mei Cao,Qingyu Zhang -- Objective and perceived complexity and their impacts on Internet communication /Qimei Chen --Personalization systems and their deployment as web site interface design decisions /Nanda Kumar --Extrinsic plus intrinsic human factors influencing the web usage /Manuel Jesus Sanchez-Franco --Converting browsers to buyers : key considerations in designing business-to-consumer web sites /C. Ranganathan,Elizabeth E. Grandon --User satisfaction with web portals : an empirical study /Li Xiao,Subhasish Dasgupta --Web design and e-commerce /Xiaoni Zhang, Margaret Myers --Shopping agent web sites : a comparative shopping environment /Ming Wang --Product catalog and shopping cart effective design /Penelope Markellou,Maria Rigou,Spiros Sirmakessis --Customer trust in online commerce /Marios Koufaris --Turning web surfers into loyal customers : cognitive lock-in through interface design and web site usability /Manlio Del Giudice --Internet markets and e-loyalty / Changsoo Sohn,Dong-Il Lee --Web systems design, litigation, and online consumer behavior /Cherie Ann Sherman --Affording cultural and social presence in e-marketing /Robert Pennington.