یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (pages 203-209) and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Deniers, despairers and contrarians -- People are irrational and self-centered -- Leaders and the bolt of light -- Working together : boycotts, campaigns and the feelgood factor -- What is it about the Swedes? -- Why sustainable change works better at work -- Acting sustainably -- the power of theatre -- Nature as persuader -- It's values and emotions, stupid! -- You shall be rewarded -- The next positive steps forward.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
This book shows how sustainable development can be achieved without having a negative influence on either corporate leaders or their employees, by using the forces of market advantage rather than opposing them. This breakthrough approach examines the varying influences of incentives on human behavior and how these can be used to chart a coherent and effective course of action within organizations. It provides a new strategy for corporate social responsibility, built on a market-based justification for change, and within the crucial timescales predicted by climate researchers. With a unique combination of experience and skills, the authors combine a penetrating understanding of sustainable development issues with a comprehensive description of what motivates or de-motivates human beings. It provides illustrations from Nestle, Wal-Mart, Marks & Spencer, South West Airlines (SWA), The Body Shop, Ben & Jerrys, Shell, ICI, and many others to show how a more positive approach pays dividends in the future. The book also offers a new sustainable strategy for businesses that want to move forward in a positive manner.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Social responsibility of business.
موضوع مستند نشده
Social responsibility of business.
رده بندی ديویی
شماره
658
.
408
ويراست
22
رده بندی کنگره
شماره رده
HF5387
نشانه اثر
.
B534
2008
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )