یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption. The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers' subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns."--Publisher's website.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Consumer behavior.
موضوع مستند نشده
Consumers-- Attitudes.
موضوع مستند نشده
Consumers' preferences.
موضوع مستند نشده
Consumer behavior.
موضوع مستند نشده
Consumers-- Attitudes.
موضوع مستند نشده
Consumers' preferences.
موضوع مستند نشده
Verbraucherverhalten.
موضوع مستند نشده
Verbraucherverhalten.
رده بندی ديویی
شماره
658
.
8/342
شماره
338
.
761
ويراست
22
رده بندی کنگره
شماره رده
HF5415
.
32
نشانه اثر
.
F686
2010
سایر رده بندی ها
شماره رده
QW
300
کد سيستم
rvk
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )