عنوان

The marketing manual /

شابک

008093871X

شابک

0750636521

شابک

9780080938714

شابک

9780750636520

شماره

b721156

عنوان اصلي

The marketing manual /

نام عام مواد

[Book]

نام نخستين پديدآور

Michael J. Baker.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Butterworth Heinemann,

تاریخ نشرو بخش و غیره

1998.

نام خاص و کميت اثر

1 online resource (viii, 279 pages)

عنوان فروست

Chartered Institute of Marketing/Butterworth-Heinemann marketing series

متن يادداشت

Includes bibliographical references (pages 273-276) and index.

متن يادداشت

Strategic marketing planning; Problem solving and decision making; Developing a marketing orientation; Marketing and competitive success; The marketing appreciation; Where do we want to go?; How do I get there?; How will I know when I've arrived?; Appendices; Index.

بدون عنوان

0

متن يادداشت

The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan. This is not a theory book but a manual that trains the student in the application of key marketing concepts to solving real marketing problems or completing a degree or diploma level project Based on a powerful diagrammatic approach backed by exercises (including matrices, self-tests, checklists) and model answers creating a framework for using the 'tools' of analysis Written by one of the UK's leading marketing academics for his undergraduate and professional students to complete their marketing project course work.

عنوان

Marketing manual.

شماره استاندارد بين المللي کتاب و موسيقي

9780750636520

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Marketing, Handbooks, manuals, etc.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Distribution.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- General.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

BUS-- 043000

موضوع مستند نشده

BUS-- 078000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Baker, Michael J.,1935-

تاريخ عمليات

20201208124518.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y