The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader :
نام عام مواد
[Book]
ساير اطلاعات عنواني
the iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Boston :
نام ناشر، پخش کننده و غيره
Harvard Business Review Press,
تاریخ نشرو بخش و غیره
2017.
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource (224 pages)
یادداشتهای مربوط به مندرجات
متن يادداشت
Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps: the mental models that undermine market-creating strategies.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
The seminal book "Blue Ocean Strategy" has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renée Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of focusing on noncustomers and creating "blue oceans": uncontested market spaces, untainted by competition. They also introduce tools for exploring and exploiting these markets, such as the Strategy Canvas, the Six Paths Framework, the Four Actions Framework, the Pioneer-Migrator-Settler Map, the Buyer Utility Map, the Price Corridor of the Mass, and the Business Model Guide--the tools that have come to make up the Blue Ocean Strategy framework. This collection also features Kim and Mauborgne's latest Harvard Business Review article, "Red Ocean Traps." Whether or not you're familiar with Blue Ocean Strategy, this book will give you another perspective onto this widely accepted framework--and help you implement it in your organization.--
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne.
شماره استاندارد بين المللي کتاب و موسيقي
9781633692749
قطعه
عنوان
Harvard business review
شماره استاندارد بين المللي پياييندها
0017-8012
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Market segmentation.
موضوع مستند نشده
New products.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Industrial Management.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Management Science.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Management.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Organizational Behavior.
موضوع مستند نشده
Market segmentation.
موضوع مستند نشده
New products.
مقوله موضوعی
موضوع مستند نشده
BUS-- 041000
موضوع مستند نشده
BUS-- 042000
موضوع مستند نشده
BUS-- 082000
موضوع مستند نشده
BUS-- 085000
رده بندی ديویی
شماره
658
.
802
رده بندی کنگره
شماره رده
HF5415
.
153
نشانه اثر
.
K56
2017eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )