عنوان

BUSN 4

شابک

1111221464

شابک

1111221480

شابک

9781111221461

شابک

9781111221485

شماره

b559989

عنوان اصلي

BUSN 4

نام عام مواد

[Book]

نام نخستين پديدآور

[Marce Kelly, Jim McGowen].

وضعيت ويراست

Student ed

محل نشرو پخش و غیره

Mason, OH

نام ناشر، پخش کننده و غيره

South-Western Cengage Learning

تاریخ نشرو بخش و غیره

©2012.

نام خاص و کميت اثر

xi, 308, [40] pages : color illustrations, maps ; 28 cm

متن يادداشت

Cover title.;"© 2012, 2011"--Page [ii].;Previous ed. BUSN 3 published ©2011.

متن يادداشت

PART I: THE BUSINESS ENVIRONMENT.1. Business Now: Change is the Only Constant.2. Economics: The Framework for Business.3. The World Marketplace: Business without Borders.4. Business Ethics and Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating and Delivering Messages that Matter.PART II: CREATING A BUSINESS.6. Business Formation: Choosing the Form that Fits.7. Small Business and Entrepreneurship: Economic Rocket Fuel.Part III: FINANCING A BUSINESS.8. Accounting: Decision Making By the Numbers.9. Finance: Acquiring and Using Funds to Maximize Value.10. Securities Markets: Trading Financial Resources.PART IV: MARKETING A BUSINESS.11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.PART V: MANAGING A BUSINESS.14. Management Motivation and Leadership: Bringing Business to Life.15. Human Resource Management: Building a Top-Quality Workforce.16. Managing Information and Technology: Finding New Ways to Learn and Link.17. Operations Management: Putting it All Together.Online Appendices.Appendix 1: Labor Unions and Collective Bargaining.Appendix 2: Business Law.Appendix 3: Personal Finance.

عنوان اصلي به زبان ديگر

BUSN4;BUSN

موضوع مستند نشده

Business enterprises.

موضوع مستند نشده

Economics.

موضوع مستند نشده

Management.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

[Marce Kelly, Jim McGowen].

مستند نام اشخاص تاييد نشده

James McGowen

مستند نام اشخاص تاييد نشده

Marce Kelly

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y