Introduction; Jrme Bourdon and Ccile M̌adel --;PART I: INVENTING MEASUREMENT --;1. The Politics of Enjoyment: Competing Audience Measurement Systems in Britain, 1950-1980; Stefan Schwarzkopf --;2. Still the British Model? The BARB versus Nielsen; Marc Balnaves --;3. Canada's Audience Massage: Audience Research and TV Policy Development, 1980-2010; Philip Savage and Alexandre Svigny --;4. The Monopoly that Won't Divide: France's M̌diam̌trie; Jrme Bourdon and Ccile M̌adel --;5. Pioneering the Peoplemeter: German Public Service; Susanne Vollberg --;PART II: APPROPRIATING AUDIENCE FIGURES --;6. Power Games: Audience Measurement as a Mediation Between Actors in India; Santanu Chakrabarti --;7. Imagining Audiences in Brazil: Class, 'Race' and Gender; Esther Hamburger, Heloisa Buarque de Almeida, and Tirza Aidar --;8. From Referee to Scapegoat, but still Referee: Auditel in Italy; Massimo Scaglioni --;9. Domestication of Anglo-Saxon Conventions and Practices in Australia; Mark Balnaves --;10. Market Requirements and Political Challenges: Russia Between Two Worlds; Elena Johansson and Sergey Davydov --;PART III: CONFRONTING CHANGES --;11. The Role of Ratings in Scheduling. Commercial Logics in Irish Public Television; Ann-Marie Murray --;12. The Local Peoplemeter, the Portable Peoplemeter, and the Unsettled Law and Policy of Audience Measurement in the US; Philip Napoli --;13. Challenges of Digital Innovations: A Set-Top Box Based Approach; Katrien Berte and Tom Evens --;14. Thickening Behavioral Data: New Uses of Ratings for Social Sciences; Jakob Bjur.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Television programs -- Rating.
موضوع مستند نشده
Television viewers.
موضوع مستند نشده
TV & society.
رده بندی کنگره
شماره رده
HE8700
.
65
نشانه اثر
E358
2014
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )