یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (pages 187-193) and index
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"Madison & Vine provides a front-row seat to this unfolding story. Written by Advertising Age editor Scott Donaton, who has played a central role in understanding and facilitating the new intersection between content and commerce, this valuable book explains what is happening and why. High-profile professionals from every corner and faction detail their successes and failures at reviving long-fractured pathways to the hearts and minds of today's consumer."--Jacket
متن يادداشت
"The once-clear line between commerce and creative has become increasingly blurred. Mass marketers faced with fast-changing technologies and attitudes are being forced to abandon their staid, comfortable push model in favor of a consumer-controlled pull model, in effect moving from intrusion to invitation."
عنوان اصلی به زبان دیگر
عنوان اصلي به زبان ديگر
Madison and Vine
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Advertising-- United States
موضوع مستند نشده
Performing arts-- United States
رده بندی ديویی
شماره
659
.
1/0973
ويراست
22
رده بندی کنگره
شماره رده
HF5821
نشانه اثر
.
D545
2004
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )