عنوان

Sway :

شابک

0385524382 (hc : alk. paper)

شابک

9780385524384 (hc : alk. paper)

شماره

b510778

عنوان اصلي

Sway :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the irresistible pull of irrational behavior /

نام نخستين پديدآور

Ori Brafman and Rom Brafman

وضعيت ويراست

1st ed

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Doubleday,

تاریخ نشرو بخش و غیره

c2008

نام خاص و کميت اثر

xiii, 206 p. ;

ابعاد

22 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Anatomy of an accident -- The swamp of commitment -- The Hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice

بدون عنوان

0

متن يادداشت

A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description

موضوع مستند نشده

Conduct of life

موضوع مستند نشده

Errors

موضوع مستند نشده

Irrationalism (Philosophy)

موضوع مستند نشده

Rationalism-- Psychological aspects

موضوع مستند نشده

Stupidity

موضوع مستند نشده

Success

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Brafman, Ori

مستند نام اشخاص تاييد نشده

Brafman, Rom

تاريخ عمليات

20080610174224.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y