یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of this book is to examine how best to establish the key emotional attributes of a brand - the critical first analysis so necessary to successfully creating a strong brand with staying power. The purpose of Go logo! is to provide both creatives and brand custodians a diagnostic analysis of, and a guideline to, the twelve prerequisites for establishing a brand's emotional benchmarks. Perhaps most persuasively, the book offers an extensive and eclectic collection of visual profiles of some of the world's most successful logos and brand identities. The book is based on the author's fifty years of global creative branding experience, plus the personal insights and creative examples provided by a diverse group of contributors. So, have fun, go logo!"--Book jacket
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
Safari Books Online
شماره انبار
CL0500000130
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Go logo! a handbook to the art of global branding.
شماره استاندارد بين المللي کتاب و موسيقي
9781592535170
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Branding (Marketing)
موضوع مستند نشده
Communication in marketing
موضوع مستند نشده
Consumer behavior
موضوع مستند نشده
Creative ability in business
موضوع مستند نشده
Emotions-- Social aspects
موضوع مستند نشده
Identity (Psychology)
رده بندی کنگره
شماره رده
HF5415
.
1255
نشانه اثر
.
C38
2010
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )