how to use empathy to create products people love /
نام نخستين پديدآور
Jon Kolko
مشخصات ظاهری
نام خاص و کميت اثر
viii, 234 pages ;
ابعاد
25 cm
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index
یادداشتهای مربوط به مندرجات
متن يادداشت
By design -- Product-market fit: finding broad appeal -- Behavioral insights: identifying latent needs and desires -- Product strategy: sketching a playbook of emotional value -- Product vision: crafting the product details -- Shipping
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency"--
متن يادداشت
"A new way to create--and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko--VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency"--
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Consumer behavior
موضوع مستند نشده
Marketing research
موضوع مستند نشده
New products
موضوع مستند نشده
Product design
رده بندی ديویی
شماره
658
.
5
ويراست
23
رده بندی کنگره
شماره رده
TS171
.
4
نشانه اثر
.
K653
2014
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )